Here is a brief look at some of the previous work I have done for clients, employers or my own businesses:

The Final Whistle

I created The Final Whistle’s site from scratch, both from a business and design perspective, using various templates and plugins. I was lucky enough to have an amazing developer who did a lot of the heavy lifting throughout where coding was required, and he gave me the tools to tweak it to suit our needs. The site was built in 2 phases: marketing site (launched late January 2016) and then an eCommerce site with courses for sale (launched April 2017).

I am always making improvements to the site as part of my maintenance function and I work closely with our developer if any coding is required.

This is the home page of the site, with an image slider at the top.

This is the blog page, showing one of my articles, interviewing former Wallaby, Clyde Rathbone.

A course product page I designed and created. I also contributed to the course content.

Willow & Belle

This site was my first Shopify build, which allowed me to use the platform for the first time. The content was all provided by the client, but the setup was all done by me. This included email setup, domain registration, Shopify account origination and settings, and all pages, products setup, site testing and launch. I also provide marketing advice and ongoing monthly support as part of a maintenance agreement.

This is the home page of the site, with navigation dropdown and main image slider behind.

This is a collection (Shopify word for category) listings page, where a number of products appear in the same list. I used a clever combination of tags and automation to show relevant products in these collections, such that it will be easy for the client to add or remove other products as they see fit.

This is a product description page. The complexity of this page is the dropdowns; the app I used helped to bypass the variant limit of the Shopify standard platform.

The Australian Rugby Business Network

Please note this site has not been maintained since I left in December 2016. As such, some of the functionality is no longer working properly.

I designed this site from scratch and maintained it and fed content to it for 2 years. I also incorporated eCommerce functionality so that we could sell rugby tickets.

This is the home page of the site, with an image slider at the top.

This is the blog page, showing one of my articles, interviewing former Wallaby, James Holbeck.

This is my personal site containing my blog, recommended books and links. This was really the first site I built from the bottom up and where I used the full WordPress suite of plugins, while also getting to grips with updating some of the CSS to suit my requirements.

This is the home page of the site.

This is the blog page, showing one of my articles that trended on 31st December 2016!

A page dedicated to recommended books that I have read and that have impacted my life.


I delivered the Jeanswest replatformed site as part of a team, where I was the eCommerce Business Analyst contracted in by an eCommerce agency that had its own proprietary software.

I defined the requirements (adapted from the standardised BRD) and liaised extensively with the offshore developers to deliver to specification. This was easily the most challenging project in which I have ever been involved due to the complexity and scope of the project, and very public profile of Jeanswest. I then also updated the standardised BRD to reflect new functionality just before I departed the agency in November 2015.

This is one of the product listings pages, which is a category view.

This is a product details page. Most of this (apart from the reviews) was delivered when I was on the project.

This was a laborious but necessary task; I had to ensure all 248 stores’ details were up to date and that their lat-longs were correct so that the store locator could function correctly!

Esprit Dedicated Mobile

This project was an interesting one as it involved a new development team and 4 different regional mobile sites! The desktop sites for the 4 regions had long been delivered and were functioning well, but dedicated mobile versions were desired to be built (a dedicated mobile site functions the same as an app and therefore it is not simply a mobile responsive site).

I performed the BA and PM role on this, producing all documentation and a project plan, and delivered the finished product virtually single-handedly. It helped that I had a great offshore development team, as well as a top-notch designer and internal eCommerce platform developer!

The client was really impressed and their Country Manager thanked me via an email cc’d to a large list of high profile stakeholders. The site is still functional to date.

Please view from a mobile only:


This is the home page of the site, with an image slider at the top and menu below.


This is the category and sub-category list, which cascades in from the left-hand side.


This is a static content page, with chevron down functionality to keep the page neat and the mobile browsing experience pleasant.

Personal sports blog sites

Similar to my personal website above, these are 2 sites I built from the ground up. I used a fairly generic template and theme and tweaked the CSS to suit my requirements.

This is the home page of my rugby site, mindtheruck.

This is the home page of my cricket site, mindthestumps.

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