Do you require an experienced professional who has a strong technology projects background coupled with digital marketing and communications expertise? Someone who can see the bigger picture of your business so that you gain back time to focus on your core competencies?
Here’s what I can help you achieve:
I partner with organisations to provide an insourced Communications function, which includes crafting a master narrative to your chosen avatar(s), competitor analysis and then creating a content strategy.
Setting up communications systems is pivotal to streamlining your business activities: I can set up your social media channels, content scheduling tool, CRM (with integrations to other systems), and also design a newsletter specific to your needs and industry.
If required, I am a competent content editor (this includes checking for grammar, spelling and readability!).
Because all good ideas and frameworks are useless without execution, this is where I put the wheels in motion with blog/article writing, content production (images, videos, infographics), social media management, content scheduling, CRM management, and newsletter production.
Underlying all of this is a strong skill set of digital marketing and copywriting, as well as appreciation of SEO and keyword research.
I achieve list growth through mainly organic means and in-person networking and business development, as well as through the consistency of content production.
I can build a home online for your end-to-end service offering, which means your ‘opening hours’ can be 24/7. I am very adept at using the WordPress CMS, and have designed various simple business sites using a variety of themes and plugins to achieve desired outcomes. If development is required for a more bespoke build, I have a team I can call on and I will project manage the process.
If you are a learning or training provider, I have also implemented WordPress LMS courses.
I can also set up a host of reporting analytics and dashboards using your Google Analytics account and Social Media insights.
Marketing and eCommerce
Do you desire more qualified leads and more traffic to your site? I will design landing pages and sales funnels for you along with lead magnets, email copy and live chat so that visitors to your site are constantly engaged.
Should you require eCommerce functionality, I can build you a Shopify or WooCommerce store. If it is significantly more complex (ie. includes logistics or an LMS), I have a team I can call on to provide this service, with me acting as the go-between to ensure delivery to your specifications.
For the bigger, more complex business, I am a freelance Business Analyst who can come in at the Analysis & Design stage (or at the relevant point in an agile environment) and run deep-dive requirements scoping workshops and then document the business requirements (BRD), draw up process-maps (as-is and to-be) and undertake failure scenario planning.
I can also run the testing function in line with requirements, namely scoping, execution and bug remediation with your development team.
I am a highly reliable and disciplined Project Manager for getting website builds, re-platforming projects and system enhancements through delivery, launch and warranty. I have a solid background of working successfully with offshore development teams, ensuring firstly that they understand requirements, and secondly that they are accountable for their tasks.
I have regularly and successfully managed to negotiate delivery of Change Requests without additional cost, something that is a common problem when working with offshore teams.
Let's start a conversation!
If you wish to get in contact with me or ask a question about any of the above services that I provide, please complete this form: